Several companies, including Target, Macy's and Toys 'R Us, announced earlier this month that they would be opening on Thanksgiving evening to begin their Black Friday sales early. However, this created an immediate public backlash, prompting other businesses to publicize their decision to remain closed on the holiday.
Companies like Nordstrom, Costco and T.J. Maxx are now advertising their family-friendliness by passing on the opportunity to open a day early.
"All of our T.J. Maxx, Marshalls, HomeGoods and Sierra Trading Post stores will be closed on Thanksgiving and are scheduled to open on Friday morning, Nov. 28th," said a TJX Cos. spokesperson. "We consider ourselves an associate-friendly company, and we are pleased to give our associates the time to enjoy the Thanksgiving holiday with family and friends."
A new Nielson study recently showed that about 40 percent of all Black Friday shopping will be completed online, causing consumers to question why brick-and-mortar stores are opening so early. However, many people like to see and touch a product before they order it online, and companies are interested in getting as many individuals as possible into their physical stores.
However, there is still controversy over whether Thanksgiving sales will make up for the financial cost and loss of public opinion from opening before Black Friday officially begins.
"The only thing that increases is the cost of operations because they're spreading the sales over more hours between Thanksgiving day and Black Friday," retail consultant Burt Flickinger told the Toledo Blade. "And what we're seeing is that in the afternoon on Black Friday sales slow significantly, and sales slow even more significantly on Saturday and Sunday.
Whether your store is opening on Thanksgiving or Black Friday, make sure your credit card payment processor
is up-to-date and ready to handle the large number of transactions you can expect from the holiday season.