While there are many different types of businesses and business owners, a few desires and ideas tie them all together. Just as with any other owner or operator of a small company, you want to take an approach to processing credit card payments that results in a high level of ease in processing, security of sensitive data and satisfaction for you and your customers. How can your organization ensure its payment processing efforts meet these three ideals? The answer may be less complicated than you think.
Keeping an eye on security
A secure payment channel is a foundational element for a successful small business. Without a careful and strong approach to keeping payment data safe, business owners can experience a number of seriously negative consequences. When a data breach is revealed, potential and past customers may feel less confident about making future purchases, and any who had their payment information used by cybercriminals will feel a variety of negative emotions.
Additionally, a lack of compliance with current industry standards can mean headaches and financial penalties for your business. The current EMV standards require a business to use terminals equipped with the technology, otherwise they could be found at fault in instances of card-present fraud. The penalties for noncompliance can include fines, the last thing any company wants to deal with.
The answer to questions regarding payment security is a simple one: Use an EMV-compliant processor and hardware that keeps your business in line with modern requirements and protects you and your customers from any unwanted intrusions.
Simple and direct operation
Secure payment processing shouldn't mean it's difficult or time consuming to complete transactions for customers. As the last major point of interaction before a purchase is made and the customer leaves the store, it should be fast and efficient. A process that drags on, requires multiple stops and starts or is prone to failure can make a negative impression on a shopper during one of the most crucial points of the sale.
The good news for business owners is speedy, effective card processing software is well within reach. Partnering with a modern, results-focused payment gateway means your organization can confidently offer a payment experience that quickly sends customers on their way and keeps lines moving. Tools like Store and Forward provide another layer of efficiency, allowing your business to process payments even when an internet connection isn't available.
A sense of satisfaction
Combining speed and security means a sense of satisfaction for you and your customers. You don't need to follow any complex processes or implement dozens of new pieces of technology to realize these improvements. Simply work with the right payment gateway to implement a secure, speedy and satisfying payment solution.