Many retailers are not accepting EMV

A new survey shows that many retailers have not enabled EMV this holiday season.

According to, only 10 national chains are accepting new chip credit cards at all of their locations across the country: Best Buy, Home Depot, Lowe's, Macy's, Old Navy, Rite Aid, Sam's Club, Target, Walgreens and Walmart. This is in spite of the fact that most chains have the hardware in place to accept the new technology.

"Virtually all … have installed checkout terminals with the card slots for these chip cards, but most of them did not work. They had not turned on the system yet," Consumer World founder Edgar Dworsky told NBC News.

NBC News reports that Dworsky decided to conduct the survey after being surprised at how little he was instructed to use his new cards after the EMV implementation deadline, which was October 1.

EMV, or embedded chip cards, are designed to add security to credit card transactions and nullify hackers' attempts at stealing customer information. To use the new technology, customers insert the chip end of their cards into a reader rather than slide the magnetic strip through. The information on the chip is encrypted, making the whole process more secure.

Last year, President Barack Obama signed an executive order establishing the October 1 deadline. The order called for credit card issuers to replace all of their customer's cards with new, EMV ones by that date. After that point, if a hack at a retailer occurred, the liability in any subsequent fraud cases would fall on the retailer, not the issuer, if the store hadn't upgraded its systems to accept the new cards.

While there is evidence that many issues have also missed that deadline, Dworsky was surprised with how many retailers would risk the fraud liability.

"It seems crazy that all of this money is being spent to send out replacement cards and to install all the new payment terminals at these big name stores, but nothing has really changed the security is no better," Dworsky told NBC. "Plus, it's really frustrating and confusing for shoppers who see the new terminals and don't know whether to swipe or dip their credit card."

NBC followed up on Dworsky's survey by getting comments from three of the major retailers that have yet to make the switch: Bed Bath & Beyond, CVS and Sears. The outlet received a stock comment from Sears with no specific date, but was told by CVS that EMV is expected to be fully implemented by the end of 2015. Bed Bath & Beyond said that they don't expect to have the new systems up until some time in the first half of next year, but said that the reason for the delay is to add protections "that go above and beyond the chip and sign process."

So, why the hold up? According to NBC, it takes the most retailers over a year and a half to get upgrades of that nature rolled out. With many not wanting to risk technical hiccups over the holidays, they decided to delay until next year.

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