PSFK recently released its annual survey on retail trends, and reported that next year retailers will expand their omnichannel operations to suit the needs of customers and "embrace the hyper-connected consumer and her readiness for a personalized, synchronized, multi-device, communal, omnichannel retail experience before, during and after the store visit."
Lorna Hall, head of market intelligence at WGSN, also reported her retail predictions for next year. Here are some of her thoughts:
- Click and collect: Delivery is not always the best option for customers who aren't at home during the day or who need a product immediately. Next year, Hall believes that more online retailers will encourage "click and collect" shopping, where a product is bought online but picked up in store. Customers can avoid long lines and out-of-stock products, at the same time keeping the advantage of a brick-and-mortar pickup.
- Drive through: Buyers who are in a hurry will appreciate this twist on the click and collect trend. Some stores, like Sears and Target, are testing programs that allow shoppers to purchase online and drive to the store. The customer can then wait on the curb and an employee will bring the product they bought directly to the car.
- Special touches: Online jewelry company Baublebar includes a surprise gift with every order. More companies are expected to make moves like this in an effort to grow customer loyalty and increase customer satisfaction.
- Universal carts: Hall predicts that universal carts will be embraced in 2015, allowing customers to purchase products from different online retailers through one transaction. This would make online shopping much more convenient for consumers, encouraging greater amounts of spending and more online freedom.
Prepare your business for a wonderful new year by upgrading your card processing software to ensure the highest quality product for your employees, company and customers.