Thinking outside the store: the continuing growth of POS processing systems

Though this blog has mostly been concerned with the use of POS credit card processors in stores to make sales, there are other ways this technology is being used in everyday life, especially in urban areas. The predominance of plastic doesn't just mean that consumers expect stores to accept their cards: it extends to most instances in which a person might be called upon to pay for something.

Transit gives us probably the most evident illustration of this pattern. Take, for example, the previously discussed use of card readers in New Jersey parking meters, or the growing presence of swipe systems in taxi cabs. Public systems as well as private can be seen recognizing this as more of the default model.  

Another recent demonstration can be observed in Denver, Colorado, which is seeing its local light rail also accept card payments to pay for tickets, using machines that will employ touch screens. It seems like such a fundamental principle for different cities and states to adopt, and yet there are still areas that are only now integrating such systems into their existing structures.

As new methods of incorporating these keypads and readers into different facets of life appear, providers must be prepared to meet customer expectations. Even though it presents a whole flock of security risks, our world is putting an emphasis on conducting business through ways that are making cash slowly less prevalent. Making the option available, no matter what kind of service is being run or good is being sold, can open up a company to a new audience, especially a smaller one.

Even so, providers need to make sure their specific credit card processing program is one that benefits both them and their customer base. Security, accessibility, and fairness are all good qualities to keep in mind while ensuring that sale is made. 

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